They won't hook up to the social graph but they'll pay for ad impressions on Facebook that convert to signups that create usernames and unplug from the social graph. In fact Barry Diller says Match just can't get enough of Facebook ads. Outgoing CEO and Diller successor Greg Blatt says they're one of the biggest advertisers on Facebook. But, get this, the ads are getting too expensive. To Match's credit, it's not like they haven't tried to grow "organically.
Match's attempts were cosmetic at best because usernames are in direct conflict with the social graph. You don't invite your friends to join you on Match, you don't know what friends are already there, and you don't make new friends while you're paying to be there. Match seems to have figured that out, as recent efforts to grow have ignored the social graph altogether in favor of dating-site acquisitions and deals with other publishers.
IAC also set up a joint venture with Meetic in Latin America and bought Singlesnet in Which brings us back to the OKCupid acquisition, which I predict will to have the rejuvenating effect of a spray tan, which should be cause for concern. Diller's aging anti-social network brings in about a quarter of IAC's annual revenue. Maybe they should have tried to buy Grindr instead. Grindr won't call itself a dating webite.
It's a " location-based mobile app " better known as the app straight people are jealous of. Gay guys see who's closest 50 feet? Guess how much Grindr spent to acquire over 1 million users across countries in less than two years? They've grown entirely by word of mouth -- and just announced they're about to go straight, too. The only dating sites that will survive in spite of the social graph will be the adult dating sites.
There may be a link to advertising information. If not, try the About or Contact Us pages to find out who to contact. If rates and demographic information aren't provided on the site, you will need to email someone to request a rate sheet. This will tell you how much it will cost to advertise and what types of advertising are available banner ads, text ads, contextual ads, etc Promoted by Consider the demographics.
Once you've received a rate sheet and demographic information, you should compare them to other sites on your short list. Unless you have unlimited funds, you will probably want to target your advertising to just a few websites to begin. The demographics should break down the audience into sex, age, income and other identifiers. You will also want to pick websites that receive the most views and visitors compared to others. Design an ad and sign the contract. Once you've found a rate for a website that fits your needs, contact the advertising sales person.
She can help you design an ad if you don't already have one you want to use. She will also provide you with an advertising contract that spells out how much you need to pay and when, as well as how to renew when you are ready.
How to Advertise on Dating Sites
Online Dating Advertising
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